In our mission to recruit companies and grow jobs, the REDI Cincinnati team amplifies the region’s unique story to national and international audiences. This series flips the microphone for a look at what makes these passionate economic development professionals tick—and what they love most about living and working in the Cincinnati region.
Professional marketer Danielle Losos knows how to spin a tale using more than just her expansive vocabulary. Before coming on board as REDI Cincinnati Marketing Manager, she learned about tax laws, revenues, and key industry metrics to write on behalf of accountants as part of the marketing team at Briggs & Veselka Co., Houston’s largest independent accounting firm.
Danielle freely admits that while “accounting wasn’t very sexy,” what did appeal to her was the challenge of making content digestible and educational. She learned that in order to get buy-in from shareholders, she needed to speak in numbers; she used business intelligence and metrics to pinpoint the right audience in her storytelling efforts. That’s why, when a position became available at REDI Cincinnati shortly after Danielle moved to the Cincinnati region with her husband, she went for it.
Q: How have your experiences thus far prepared you for economic development?
A: I learned early on in my career with American City Business Journals that, as a marketer, there is an art to storytelling—people love people. During a time of unprecedented change for the Columbus region, I developed a passion for getting to know business owners. What makes them tick? What does a Fast 50 company look like? How does a company sustain its growth? What challenges are they facing? How is the growth impacting their employees, the real estate around their building, and their community? I took pride in listening to those impactful stories and retold them in our marketing efforts at Columbus Business First. Our parent company ultimately adopted many of our storytelling and marketing efforts and rolled them out as a model for the other 43 markets across the country. I feel that those experiences will help us tell the story of the fast-growing Cincinnati region in the years to come.
Q: How do you see your role with REDI Cincinnati developing over the next year?
A: For these first few months, I’ve been focused on getting to know the people and organizations we work with most closely, mapping those stories and making sure we’re prioritizing them correctly in order to be a positive and informative voice for the region. Over the next year and beyond, REDI Cincinnati’s five-year strategic plan will be critical in setting the foundation for where we spend our marketing dollars. We will align marketing around all of our strategic growth goals, both as an organization and as a region. It’s a very exciting time for REDI Cincinnati and our region.
Q: What is your favorite thing about living and working in the Cincinnati region?
A: I moved here less than a year ago when my husband took a position at Cincinnati Children’s Hospital as a transfusion medicine physician. Before we moved, we were so excited to be coming to a city with a top-five children’s hospital, but when we arrived, we realized there is so much more to this region. It’s almost too many things to list, but we absolutely love the local arts scene, the beer and brewery scene, the dozens of ArtWorks murals all over the region—all of that plus the fact that we are just a short drive from Indy, Chicago, the Bourbon Trail, and more. Oh, and Findlay Market has hands down the best tres leches we’ve had outside of Houston.