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Information Technology

REDI Cincinnati plays Cupid, pairing ‘Match.com’ of job recruiting with valuable local connections

17,000 community members.
250+ client employers.
28 direct employees, with 100 more by 2020.

These are just some of the impressive numbers the Cincinnati-based tilr job-recruiting app has generated since launching last year on Labor Day — a date that was no coincidence, according to the company’s CMO and co-founder Summer Crenshaw.

“We’re building an ecosystem to support independent workers, giving them access to things employees have traditionally expected from employers,” said Crenshaw. “We operate under the traditional workplace notion that when employees feel more valued, they produce better output.”

Tilr extends its services to both independent workers and prospective employers, who can mingle in a vetted community and can begin working together quickly — sometimes within a matter of hours, making the service beneficial for everything from restaurant shift-workers to aerospace engineers.

Part of the startup’s meteoric success can be attributed to a job creation tax credit from the City of Cincinnati that REDI Cincinnati helped the startup acquire earlier this year. <''>"Working with tilr and the City of Cincinnati made perfect sense,” said REDI Cincinnati’s John Sadosky. “Summer Crenshaw and tilr had a thriving product, and we were thrilled to use our knowledge and expertise to help them access incentives to continue skyrocketing."

With a résumé that features a stretch at Careerbuilder.com, Crenshaw is well versed in the needs — and time restrictions — of modern hiring managers. Her team created tilr with the goal of streamlining the hiring process by trimming down time-intensive vetting, interviewing and on-boarding phases.

The resulting app, which is available for both Android and iOS devices, works by collecting past employment and skills data from job applicants before funneling them into the talent pool where they can be seen and contacted by potential employers.

By categorizing applicants according to skill rather than job title, tilr creates a faster pathway to employment.<''>“In the old way, employers had to sift through sometimes hundreds of résumés with similar-sounding titles,” says Crenshaw. “It all gets pretty meaningless after a while. That process wasn't efficiently filling the gaps that needed to be filled.”

Now, with considerable success under their belts in just a year, tilr’s leaders are shifting their focus, exploring partnerships with organizations like Anthem to boost real workplace benefits for community users — things like 401k and health insurance that have traditionally only been available to company employees.

“All the trends are saying that 50 percent of the workforce will soon be independently employed,” Crenshaw said. “If we don’t address that, it will become a crisis. We’re working to address that together.”<''>Crenshaw said REDI Cincinnati has been instrumental in helping the fast-growing startup achieve its goals — which many insiders agree have the potential to shift the employment landscape as we know it.

“Our relationship with REDI Cincinnati has been amazing,” Crenshaw said. “We started talking with people about where and how to do business, and within 48 hours, before our other contacts even called us back, REDI Cincinnati connected us to city council and got us on the docket (for the tax credit). They used their connections to help us quickly start effecting real change.”